Create a profile of the target audience
Create a profile of a target audience for a social inclusion initiative, including their demographics, needs, and preferred communication channels.
| What to consider? |
Questions to consider |
Answers |
| Demographics |
- What is the age range of your target audience?
- Are there specific locations (e.g., cities, neighborhoods) or communities they belong to?
- What language(s) do they prefer for communication? Are there cultural sensitivities to consider?
- Are there cultural sensitivities to consider? · Are there shared characteristics, such as job type, income level, or educational background?
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| Needs |
- What barriers or challenges related to social inclusion does this group face?
- Are there particular services or resources they need but currently lack?
- What are their primary goals or interests? How might they benefit from this initiative?
- Are there specific cultural, social, or economic factors that affect them?
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| Preferred communication channels |
- How does this audience typically receive information (e.g., social media, local newsletters, community events)?
- What digital platforms (if any) does this audience frequently use? Which are most accessible to them?
- Do they prefer formal communications, such as official letters or newsletters, or informal ones, like videos or social media posts?
- Are they likely to participate in interactive formats like webinars or in-person events?
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